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Why Do Executives Choose to Work With a Coach?


Here are twelve reasons executives chose to work with an Executive Coach and how Executive Coaching benefits the various facets of their work and lives.

  1. An overreaching need and willingness to grow. Executives seeking the services of an Executive Coach have a need and willingness to change and grow on a professional as well as personal level. These Executives understand that the ascent to the top does not come without personal growth.

    As an executive begins working on himself/herself, there is a steep learning curve involved as he/she still has an endless list of issues to tackle. An Executive Coach can help speed up the process and help the executive achieve results in a shorter span of time than the executive can if left to his own devises.
  2. To become more attuned to their behaviors and skills. Self-awareness is not about 'what should be' -it's about 'what is.' Smart executives place a high priority on becoming self-aware and realize that self-knowledge can be about the past or present. Self-awareness is the master skill. Executive Coaching uses experiential and reflective processes to increase the awareness of the executive, so that experience is useful.
  3. To achieve personal mastery: This has to do with becoming more self-aware as discussed above. The fact that today's leaders and executives have to juggle through a myriad of issues, including finances, technology, management, team and leadership, human resources, etc... when it is not humanly possible for one single person to be adept at each of these issues, brings about a need for achieving personal mastery. Through personal mastery, these executives are able to recognize what they excel at and what can be passed onto the team -hence creating better results.
  4. To use their mistakes to learn. Leaders and peak performing executives view mistakes in a positive light and learn from them. It is these executives that welcome feedback in order to grow. An Executive Coach helps the executive recognize this to further their learning and performance.
  5. To review and learn from personal experiences. Through self-reflection, great leaders and peak performing executives are able to learn and grow. In order to be successful, executives need to look back at personal experiences and learn from them. Executive Coaches play a vital role here as they know how to spark the process of self-reflection so the executives can use the valuable learning, which accrues from this process and apply it to their lives.
  6. To recognize and overcome internal hindrances to achieving goals. Many executives are not aware of or may simply choose to ignore their blind spots. This can be rather dangerous, especially for executives who are on the top. This is where Executive Coaching plays a vital role. An Executive Coach is gifted with the unique ability to shine the mirror on these areas so the executives are not only able to recognize and gain an awareness of the problem, but also take the necessary steps to eliminate the same.
  7. To balance the demands of task orientation with people orientation. High performing executives need to maintain focus on tasks, while keeping up a people focus to balance the two. Executive Coaching plays a critical role in this area.
  8. To identify pertinent learning goals. It is critical that in order to be successful in today's competitive business environment, leaders constantly sharpen the saw. Executive Coaching helps an executive effectively recognize and select key learning goals and objectives, which are beneficial to executives as well as their organizations. As soon as these goals and objectives are set, the executive can begin enjoying the journey -with learning, which is leveraged and exciting.
  9. To spot and employ existing assets to obtain strategic objectives. An Executive Coach effectively helps the executive appreciate and identify the assets, which exist within the organization. This helps their executive clients successfully reach organizational objectives and goals.
  10. To maintain a healthy work-life balance. In today's highly competitive and stressful environment, it can be a real challenge to maintain a healthy life-work balance. Executive Coaching keeps the various facets of an executive in mind to help them maintain proper balance in all areas of their lives.
  11. To share coaching tools with colleagues and others within the organization. The coaching process expands a person's horizons by opening him up to new perspectives, ideas and ways of thinking. Executive Coaching also brings in new tools, etc., which can be shared with colleagues throughout the organization.
  12. To develop a career and life game plan. Executive Coaching positions executives for success by helping them devise a strategic game plan for their careers.

Coaching is a process-one that evolves over time. The benefits are enormous if you are ready to approach it with an open mind and enjoy the process.






In one study conducted by MetrixGlobal LLC, companies including Booz Allen Hamilton received an average return of $7.90 for every $1 invested in executive coaching.

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A recent study of Executive Coaching in a Fortune 500 firm by MetrixGlobal reported a 529% return on investment and significant intangible benefits to the business.

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A survey by Manchester Inc. of 100 executives found that coaching provided an average return on investment of almost six times the cost of the coaching.

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An internal report of the Personnel Management Association showed that when training is combined with coaching, individuals increase their productivity by an average of 86% compared to 22% with training alone.

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A Hay Group study of Fortune 500 companies found that 21 to 40% utilize Executive Coaching; Coaching was used as standard leadership development for elite executives and talented up-and-comers.

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A 2001 study on the impact of executive coaching by Manchester Inc. showed an average ROI of 5.7 times the initial investment or a return of more than $100,000, according to executives who estimated the monetary value of the results achieved through coaching*.

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A 2001 study on the impact of executive coaching by Manchester Inc. showed an average ROI of 5.7 times the initial investment or a return of more than $100,000, according to executives who estimated the monetary value of the results achieved through coaching*.

read more